J'adore: Alexander Wang
Alexander Wang, a native Californian designer, who currently resides in Manhattan.
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13 April
(Margareta van den Bosch -H&M’s Head of Design- and Alexander Wang)
WWD: Why did you decide to make the announcement at Coachella?
Alexander Wang: H&M has their party every year, H&M loves music, and I love music and we were really lucky to get Major Lazer and Diplo, who is a dear friend of mine, and Iggy Azalea and Jesse Marco to come and throw this fun party for us. We thought it was this great idea to [make] the announcement through a party upon everyone’s arrival. One time about seven years ago, I went to a crazy party in a basement and it was through an alleyway and I walked inside and we partied and at the end of the night I walked through the front entrance and realised it was the lobby of my office building, without even knowing it. I had no idea there was a back entrance to my office building. I love the idea that there are two entrances to a party and that people come from both ends and have this discovery. There’s always an element of surprise and spontaneity!
WWD: Why did you decide to make the announcement on social media?
A.W.: We’ve had Twitter and we’ve had Facebook. We’ve had an Instagram account for about two years now with no posts and we were really waiting for the right moment to do something with it and find the right project. We kept it going and it kind of accumulated followers without any posts and we thought, what a great idea for the first post to be this, so we did a really fun video.
WWD: Do you have any details on the collection? A.W.: It’s too early to say. There will be a new element of lifestyle offering that’s a completely new way of approaching the collaboration, but it is too early to give away. WWD: What are your thoughts on fast fashion? 
A.W.: It’s a different era and a different world today and I think everything is changing, the whole system of fashion and design and I think there’s an opportunity for everyone to create and do something that is different and individual. I think it’s a really interesting thing and how it all correlates to the industry and how it’s all evolving. For the tenth anniversary we wanted to approach this in our individual way. Time will tell how it unfolds.
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21 February
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27 January
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12 January
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11 January
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03 January
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25 December

Backstage at Alexander Wang - S/S 2014 RTW
Models: Jourdan Dunn, Joan Smalls, Hana Jirickova & Katya Riabinkina  
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01 November
Women’s Wear Daily | Resort 2014
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01 November
October issue of ELLE China | Fall 2013 collection
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01 November
October issue of Vogue Australia | Fall 2013 collection